GOGOSHA OPTIQUE: KJELD’S SHADES OF THE DAY: Handmade RVSbyV …Easy like a Monday morning.

GOGOSHA OPTIQUE: KJELD GOGOSHA-CLARK’S SHADES OF THE DAY: Handmade RVSbyV …Easy like a Monday morning.

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GOGOSHA OPTIQUE: WEST 3RD STREET: ON THE WEB: Go Go Gogosha on westthirdstreetblog.com

Go Go Gogosha

Julia Gogosha-Clark started wearing glasses at age 5. And by 15, her increasing affinity for glasses lead her parents to make the decision that if she wanted them, she would have to buy them. And buy them she did. Julia began working as an optician at age 18. She loved it right away. It perfectly suited her skillset and interests. “It mixed fashion, design, medicine, math…and a healthy dose of nerd.” Her travels in the optical world landed her on Sunset Blvd in March 2008, where she opened Gogosha Optique’s Silverlake flagship store. And Gogosha’s second retail location opened on West 3^rd Street in May 2011.

Glasses aren’t just for your face, they are for the center of your face. Something we need to remember, when frame shopping. Solids or more basic colors make sense with busier outfits, patterns and brighter colors with more basic outfits and color schemes. Julia admits to loving shoes and clothes. But she loves glasses more. “If you have a great pair of glasses and a great pair of shoes, you can cheat a little.”

Julia makes you want to want glasses. And she has a lot of them to make you want. Her oldest pair stems back to 1997 and she has given many a frame away, along the way. With that, she currently owns roughly 130 pairs, 114 of which are currently accounted for. And all of which, she fashionably and cleverly keeps in a cool vintage dental cabinet. And, how have glasses kept her interest all these years? “They are always changing. Technology is always changing. Style is always changing.”

From basic shapes and colors to unlikely colors and patterns, Julia and Gogosha have it all. Gogosha is stocked full of modern reinterpreted vintage style frames, perfect for a perfectly modern vintage look, and modern frames, perfect for a perfectly modern look. Gogosha carries frames from designer favorites like Theo, Theiry Lasry, Orgreen, Cutler and Gross, Oliver Goldsmith, Barton Parreira, Salt, Mykita, Kirk Originals, and Anne et Valentin.

“Get a vintage couch, not vintage glasses,” Julia suggests when it comes to vintage thrift store frame finds. Acetate doesn’t age well. And vintage frames can’t be fitted. And when it comes down to it, a nice set of lenses should be put into a nice set of frames. That, and taking care of your glasses are the best recipes for long lasting glasses.

“You can love a frame, but it can not love you back.” That’s where the Gogogha team comes in. You can pick a few frames you like, list a few styles and colors that appeal to you. And with that, face shape, features, prescription, and a little feel for your personality and style, Julia and her team will pull a variety of frames for you to try.

“Over 50 perfect of customers leave with frames they weren’t looking for, but they love….That’s how we built our reputation, by giving people exactly what they never knew they wanted.”

And on top of all that, Gogosha’s lenses and frames come with a 2 year warranty.

Come get exactly what you never knew you wanted at Gogosha Optique (8238 West 3^rd Street.)

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GOGOSHA OPTIQUE: WEST 3RD STREET: ON THE WEB: TRAVEL CURATOR: thetravelcurator.com

Our GOGOSHA OPTIQUE West 3rd Street location gets a nice shout-out by Melanie @ TRAVEL CURATOR.

January 2012

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Some people would argue that Los Angeles isn’t a great city for shopping, but I beg to differ. I simply adore shopping in this relaxed city, which has fabulous department stores, shops from virtually all the world’s top luxury brands (from Armani to Zegna) and a plethora of well-edited boutiques to find — really find! — truly unique gifts, design items, and clothing. 

In LA, I usually begin on West 3rd Street, which has plenty of boutiques that are all about a smart and stylish retailer and their concise (in other words, wonderfully efficient) edit of items. I love SATINE, where I can always find something from one of my favorite tastemaker designers (like Balenciaga and Isabel Marant). I also always pop into MILK — for designer goodies as well as unique gifts, jewelry and books — and EM & CO, which carries terrific clothing from hard-to-find designers. HILLARY RUSH is great for impulse purchases to wear right away — like J Brand jeans and Zimmermann bathing suits — and I like stores like PLASTICA and HAUS INTERIOR for their quirky home items. And I can’t go to LA without picking up a new pair of sunglasses, and for that I go to GOGOSHA, which has a marvelous selection of designer frames you won’t see elsewhere and super-chic vintage pairs as well.

#TravelCurator

© Travel Curator. Creative Direction: Brdar Inc.

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GOGOSHA OPTIQUE: WEST 3RD STREET: Face of the Day: Cathy Yamasaki wears Mykita x Alexandre Herchcovitch

GOGOSHA OPTIQUE: WEST 3RD STREET: Face of the Day: Cathy Yamasaki wears Mykita x Alexandre Herchcovitch

From our very first encounter we knew we were kindred spirits.

Fiercely independent, with a style all her own, Cathy’s first frame from Gogosha was the VUE DC CAT.  A few fabulous round frames have followed, and now we reveal Cathy unto our blogosphere in all her optical glory.

This time, wearing her spectacular new Mykita x Alexandre Herchcovitch; Regina in STONE

…And for all you extra credit OpiNerds, click to see the entire Mykita x Alexandre Herchcovitch walk the SS2012 runway… WOMEN + MEN

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GOGOSHA OPTIQUE: EYES ON TV: WE HEART PORTLANDIA!

GOGOSHA OPTIQUE: WE HEART PORTLANDIA!

Fred Armisen wearing his Cutler and Gross 836 dark tortoise, and watch for cameos by Sam Adams, Mayor of Portland(ia) wearing his Theo Vingt-Trois color 190… Both from Gogosha Optique!

Take a trip to… PORTLANDIA every Friday 10/9c on IFC

(photo’s courtesy of IFC .com and Oregonian File Photo)

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GOGOSHA OPTIQUE: Frames of the Day: A Rose By Any Other Name…

GOGOSHA OPTIQUE: Frames of the Day: A Rose By Any Other Name…

Be it blush, rose, rouge petal or just pink, this palette is soft, feminine, delicate, unexpected. versatile and flattering.

It eases color-phobes into taking that first soft step away from the typical tortoise, and lends another dimension to your eyewear wardrobe.

Wear with bold contrasting saturated hues of neon or jewel tones, or match with pastel pieces from your wardrobe for an overall ethereal feel.

Flutter into Gogosha Optique Silver Lake or West 3rd Street and experience La Vie En Rose…

Original Article

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GOGOSHA OPTIQUE: Frames of the Day: RVS x IZNIK FOUNDATION: Limited Editions for a limited time only.

GOGOSHA OPTIQUE: Frames of the Day: RVS x IZNIK FOUNDATION: Limited Editions for a limited time only.

Vidal Erkohen is the V in RVS by V.   He’s teamed up with an unlikely but brilliant bedfellow, the Iznik Foundation, which is dedicated to reviving Ottoman quartz tile-making, a millennia-old art form that was lost for hundreds of years.

Erkohen’s handmade glasses are known for their vivid colors and signature styling; the Iznik Collection brings a taste of Islamic tile to the world of couture accessories. With each item hand-inspected by Erkohen himself — the collaboration is limited to only 20 pieces of each of the seven sun and optical styles.

Gogosha Optique is excited and honored to be amongst the dozen lucky stockist worldwide to carry this limited edition collection.  As always, we only carry one of each, making the selection even more special for the lucky final owners of these spectacular frames.

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GOGOSHA OPTIQUE: FACE OF THE DAY: MALCOLM EDWARDS

GOGOSHA OPTIQUE: FACE OF THE DAY: MALCOLM EDWARDS

Discerning, distinguished and effortlessly stylish; we love a man who understands what looks great on him, and carries it off with an air of nonchalant confidence…

Malcolm wears, Anne et Valentin: Freestyle: Color A26

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